Can I Sell Physical Products on Kajabi?

Kajabi is mainly designed for selling digital products, such as online courses, coaching programs, and memberships. However, you can also use it to sell physical products by connecting it with external services like Shopify or using Zapier to automate order fulfillment.

This allows creators to sell merchandise, books, and other physical items alongside their digital offerings. The best approach depends on the products you sell and how you want to manage orders, payments, and shipping.

How to Sell Physical Products Through Kajabi

Kajabi offers two main ways to sell physical products through your website: embedding Shopify Buy Buttons or connecting a third- party fulfillment service through Zapier. With Shopify, you can display physical products on your Kajabi pages and let customers purchase them through Shopify’s checkout. Alternatively, Zapier can connect Kajabi purchases to an external service that handles order fulfillment.

For example, a course creator could sell an online course alongside a printed workbook. Customers could purchase the workbook through an integrated store or as part of an offer connected to a fulfillment service.

Using Shopify Buy Buttons on Your Kajabi Website

Shopify Buy Buttons let you display physical products directly on your Kajabi website without moving your entire website to Shopify. You can use them on pages such as your homepage, sales pages, or store page.

To set this up, you’ll need an active Shopify account and your products added to a Shopify collection. You can then create a Buy Button, customise how it appears, and then copy its embedded code into a Custom Code section in your Kajabi page editor. Once the button is added, visitors can view your products and proceed to purchase them through Shopify. You can also use a collection button to keep the products displayed on your Kajabi page updated when you make changes to the Shopify collection.

Connecting Kajabi to Third-Party Fulfillment Services

Another option is to connect Kajabi with a third-party distribution or fulfillment service using Zapier. This can help automate what happens after a customer purchases an offer on your Kajabi website.

For example, you could configure an automation that triggers a fulfillment order with a service such as Amazon when someone purchases a specific offer. This reduces the need to manually process every order.

This approach can also be useful when you want to offer physical products as upsells alongside your digital products. However, you’ll need an active account with the external service, and your integration must be configured correctly.

What Types of Physical Products Can You Sell?

You can use Kajabi alongside an external selling or fulfillment service to offer physical products that complement your digital business. The types of products you sell will depend on your supplier, inventory, and fulfillment setup.

Examples include:

• Books and workbooks: Sell printed guides that accompany an online course or coaching program.
• Branded merchandise: Offer items such as T-shirts, mugs, and tote bags to your audience.
• Educational materials: Provide printed worksheets, study guides, or learning kits.
• Physical bundles: Combine a product, such as a workbook, with access to a digital course or membership.

For example, a fitness coach could sell an online training program alongside branded merchandise, while a business consultant could offer a printed workbook to complement a digital course.

These products are examples rather than a list of items supported natively by Kajabi. You’ll need to use an appropriate external service to sell and fulfill physical orders.

Benefits and Limitations of Selling Physical Products on Kajabi

Selling physical products alongside digital offerings can help creators expand their businesses without managing completely separate customer experiences. However, there are some important trade-offs to consider.

Benefits include:

• One branded website: Display physical products alongside courses and other digital offerings.
• Complementary sales: Offer merchandise, books, or workbooks that support your existing products.
• Automated workflows: Use integrations to reduce manual work when processing orders.
• Additional revenue opportunities: Give customers more ways to purchase from your business.

Limitations include:

• External integrations are required: Physical products need Shopify Buy Buttons or a third-party fulfillment integration rather than Kajabi’s standard digital product delivery.
• Additional costs may apply: Shopify, Zapier, and fulfillment services may charge their own fees.
• More setup is involved: You’ll need to configure the integration and test the purchase process.
• Fulfillment needs separate management: Inventory, shipping, and returns may need to be handled through your external provider.

Kajabi can be a practical option if physical products are an addition to your digital business. If you plan to operate a large store with extensive inventory and shipping requirements, a dedicated ecommerce platform may be a better fit.

Is Kajabi the Right Choice for Your Online Store?

Kajabi may be a good fit if your main business revolves around courses, coaching, or memberships and you want to sell a few related physical products. Its integrations let you bring physical and digital offerings together under your brand.

However, if physical products are your primary business, consider whether you need more advanced inventory management, shipping tools, product variations, or order processing features. A dedicated ecommerce platform such as Shopify may be better suited to those needs.

Final Thoughts

You can sell physical products through Kajabi by embedding Shopify Buy Buttons or connecting a third-party fulfillment service through Zapier. These options allow creators to offer items such as books, workbooks, and merchandise alongside their digital products.

However, Kajabi is primarily built for digital businesses, so physical product sales require additional tools and setup. If physical products are only one part of your business, Kajabi may work well. If you need a full-featured online store, compare dedicated e-commerce platforms before making your decision.